Proceed is a discount membership program offered directly by our dental offices. It is not dental insurance.
P Proceed
Dental Savings Plan

For the Coachella Valley · No insurance needed

You already know what your teeth need. Proceed makes it affordable.

An implant. A crown. Dentures that finally fit. If you've been putting off dental work because of the price, a Proceed membership lowers the cost of the treatment you need — and makes your checkups, cleanings and X-rays free while you're at it.

No waiting periods · No yearly maximums · No claim forms · Immediate eligibility · HSA & FSA welcome

Every membership includes, at no charge:

  • Comprehensive exam + two 6-month checkups a year
  • Two professional cleanings a year (adult & child)
  • Full-mouth X-rays yearly, plus X-rays as needed
  • Emergency exams — included, every time
  • Two fluoride treatments a year — no age limit

That's a full year of preventive care included in one flat annual fee — from $350.

28 yearsDr. Keerthi Senthil, DDS MS
ABOI Diplomate #447Board-certified in implant dentistry — the only one in the Coachella Valley
Thousands of implantsplaced right here in the valley
Two officesRancho Mirage & Cathedral City

How it works

There's no paperwork maze here. You join, you're covered by our word, and you pay member prices. That's the whole system.

1

Join in minutes

Pick Bronze, Silver or Gold and pay one flat annual fee. You're a member the same day — no health questions, no waiting period, no pre-existing condition rules.

2

Get your included care free

Exams, cleanings, X-rays and fluoride are simply included. Most members get more back in included care than the membership costs.

3

Pay member prices on treatment

Fillings, crowns, dentures, implants — members pay less, with the discount taken right off the bill at the office. No claims, no reimbursement forms, no waiting.

Three plans. One honest idea.

The bigger the dental work ahead of you, the higher the tier that pays for itself. If you're facing implants or dentures, Gold is the one doing the heavy lifting.

Bronze

$350 / year

For healthy mouths that want checkups and cleanings handled.

  • All included preventive care (exams, cleanings, X-rays, fluoride)
  • Half off your CT scan
  • 5–10% member savings on fillings, crowns and extractions
  • Implant & denture savings not included
Choose Bronze

Silver

$550 / year

For members who may need moderate work and want implant savings started.

  • All included preventive care
  • CT scan included free
  • 5% member savings on implants and dentures
  • 10% savings on crowns, fillings & gum treatment
  • Denture adjustments included free
Choose Silver

Do the math on your own case

One implant arch can pay for years of membership.

Full-arch fixed implant teeth at our offices run $25,000–$30,000 per arch. A Gold member saves 10% — that's $2,500 to $3,000 off a single treatment plan, plus a free CT scan and a year of included checkups and cleanings. The membership costs $750.

Full-arch treatment (one arch)$27,500*
Gold member savings (10%)−$2,750
CT scan for implant planningIncluded
Gold membership$750
You keep$2,000+
*Midpoint of our published $25,000–$30,000 per-arch range. Your treatment plan and exact fee are confirmed at your consultation.

Exactly what each plan includes

No fine-print games — this is the complete schedule of member savings, the same one posted in our offices. Percentages are savings off our standard fees.

Dental serviceBronzeSilverGold
Included at no charge
Comprehensive examIncludedIncludedIncluded
6-month recall exams (2/yr)IncludedIncludedIncluded
Emergency examsIncludedIncludedIncluded
Digital X-rays (full-mouth yearly + as needed)IncludedIncludedIncluded
Adult & child preventive cleanings (2/yr)IncludedIncludedIncluded
Fluoride treatments (2/yr, no age limit)IncludedIncludedIncluded
CT scan (CBCT)50% savingsIncludedIncluded
Denture adjustmentsNot includedIncludedIncluded
In-office denture relinesNot included50% savingsIncluded
General & restorative dentistry
Tooth-colored fillings5%10%15%
Crowns & bridges5%10%15%
Root canal (single or multi-rooted)5%10%15%
Post / buildup5%10%15%
Extractions (simple & surgical)10%10%15%
Deep cleaning (scaling & root planing)5%10%15%
Periodontal maintenance5%10%15%
Night guardNot included5%10%
Recement crown / bridge / inlay / onlayNot included5%10%
Implants & oral surgery
Dental implantsNot included5%10%
Custom abutmentNot included5%10%
Implant crownNot included5%10%
OverdenturesNot included5%10%
Fixed hybrid implant denturesNot included5%10%
Hader bar implant denturesNot included5%10%
Socket grafting5%10%15%
Guided bone regenerationNot included10%15%
Sinus graftingNot included10%15%
AlveoloplastyNot included10%15%
Stereolithographic bone modelNot includedNot included10%
Cosmetic dentistry
VeneersNot included10%15%
Teeth whitening5%10%15%
Dentures
Traditional denturesNot included10%15%
Interim denturesNot included10%15%
Lab denture relinesNot included5%10%
Fractured denture repairNot included5%10%
Replacing a missing denture toothNot included5%10%

Preventive cleanings are standard cleanings; periodontal (deep) cleaning is priced with member savings above. Savings apply to treatment at our two offices only and cannot be combined with other offers or memberships.

Retired? On Medicare? Spending the season here?

Medicare doesn't do routine dental. Proceed was built for exactly that gap.

Most of our neighbors in Rancho Mirage, Palm Desert and across the valley discover this at the worst possible moment. A membership closes the gap for a flat fee you can see coming.

Your membership works at both offices

Same doctors, same membership card, two locations across the valley.

Implants Guru — Rancho Mirage

72027 Desert Drive, Rancho Mirage, CA 92270

(760) 340-5107

Implants, oral surgery and full-mouth restoration.

Smile Guru — Cathedral City

27700 Avenida Belleza, Cathedral City, CA 92234

(760) 340-5107

Family, general and cosmetic dentistry — plus implants.

Open days vary by location — call and we'll get you scheduled at whichever office suits you.

Fair questions, straight answers

If yours isn't here, call us at (760) 340-5107.

Is this dental insurance?
No — and that's the point. Proceed is a membership between you and our dental offices. There's no insurance company in the middle, which is why there are no waiting periods, no yearly maximums, no deductibles, no claim forms and no pre-authorization. If you have dental insurance, your insurance is used first and Proceed is secondary to it.
When can I start using it?
The day your payment is received. There are no health questions and no waiting periods, and pre-existing dental conditions don't disqualify you — people who already need work are exactly who this plan is for.
Which plan should I pick?
A rule of thumb: if you mainly want your checkups and cleanings handled, Bronze. If you may need moderate work — a crown here, gum treatment there — Silver. If you know implants, dentures or major restoration are in your future, Gold pays for itself many times over on a single treatment plan. Still unsure? Call and describe what's going on; we'll tell you honestly which tier fits.
What does the membership cost, and are there hidden fees?
Bronze is $350 a year, Silver $550, Gold $750 — per person, paid once at enrollment for the 12-month term. Family members each hold their own membership and memberships aren't transferable. There's a $50 reinstatement fee only if you let a membership lapse and later rejoin.
Can I use it anywhere?
Your membership is honored at our two offices — Rancho Mirage and Cathedral City — where we control quality and pricing. It doesn't apply to outside specialists, hospital care, or work covered by workers' compensation or a legal claim.
What if I join and change my mind?
If you haven't used any services, you can get a full refund within the first 30 days. After you've used services, a refund is reduced by the regular value of what you've already received. See the full membership terms.
Can I pay with my HSA or FSA?
Yes — the membership is valid with HSA, FSA and HRA accounts, subject to your plan's own rules.

Become a member

Tell us who you are and which plan interests you. We'll call you back, answer your questions, and enroll you — usually the same day. Prefer to talk now? (760) 340-5107.